Michael Sugar’s management and multimedia platform Sugar23 has added Douglas Rushkoff (SHS 1979) as “Futurist in Residence,” the company announced Tuesday.

In his new role, Rushkoff will serve as “sounding board and professor” for the firm, Sugar23 said in a statement. Rushkoff will help clients “who are looking to understand the greater contexts around what they are doing, to develop greater congruence between purpose and practice, or to develop a more rigorous approach to their work. Additionally, he will assist clients in understanding the changing shape of narrativity in the increasingly digital society, as well as helping them brainstorm on projects with specific story elements involving new or as-yet-uninvented technologies, future societies, or speculative scenarios.”

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