Provocative and controversial, Rushkoff '79, in "LIFE INC: How the World Became a Corporation and How to Take it Back".
In LIFE INC: How the World Became a Corporation and How to Take it Back, Rushkoff shows us that our most fundamental assumptions about money and commerce are actually false ones - artifacts of a 400-year-old plan by a waning aristocracy to maintain control of Western Europe. Although the architects of this corporatism are long out of the picture, we still live in a landscape defined by their plans and have internalized their values as our own.
Broken down, this means for us: Today we live in a society where “community” and personal connectedness have broken down, where most Americans have so willingly adopted the values of corporations that they’re no longer even aware of it, and where we have replaced our personal decisions with market-tested solutions (for everything from weight loss to finding a date).
“Hand wringing over the state of the global economy? Think again. Douglas Rushkoff explains why this is a once-in-a-lifetime opportunity to remember what matters, and to rethink our economic system so it reinforces our human values. A profound and important call to action.”
Douglas Rushkoff is a widely known media critic and documentarian. He has written ten books, and his documentaries include Frontline’s award-winning “The Merchants of Cool” and “The Persuaders.” He teaches media studies at the New School, hosts “The Media Squat” on radio station WFMU, and serves on the board of directors of the Media Ecology Association, the Center for Cognitive Liberty and Ethics, and the National Association for Media Literacy Education. He has won the Marshall McLuhan Award for Outstanding Book in the Field of Media Ecology and was the first winner of the Neil Postman Award for Career Achievement in Public Intellectual Activity. www.rushkoff.com
If you want to purchase "LIFE INC: How the World Became a Corporation and How to Take it Back" visit the SAA Rothschild Bookshelf