SPORTS EXECUTIVE

Ross Greenburg’s quote in the 1973 Bandersnatch says, “If ever you need a friend, don’t try to impress or be someone you are not. Either be yourself, or buy a dog.” Greenburg has taken his own advise. It worked.

After graduating from Brown University, Greenburg went to work at HBO Sports. That relationship has lasted nearly thirty years. In 1985 he was named vice president and executive producer, HBO Sports. In 2000, he was promoted again, this time as President, HBO Sports. This new position called for Greenburg to plan and direct the overall strategy for the HBO franchise.

Along the way, HBO and Greenburg have acquired a stunning number of George F. Peabody Awards, five for documentaries related to its series “Sports of the 20th Century” and over fifty television sports awards in all. Twenty Sports Emmy Awards and 21 Cable ACE Awards complete the picture. His good work is now seen in over forty countries around the globe.

He has even launched himself into the movie business, serving as the
Executive Producer of Billy Crystal’s movie 61 and Miracle, a movie on the 1980 U.S. Men’s Hockey team.

Today, when one utters the words “Sports Broadcasting” the first name to come to mind is Ross Greenburg. He will never have to buy that dog.