Douglas Rushkoff (SHS '79) has published 10 books detailing an increasingly fierce critique of digital society. His latest book, Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity, is published by Portfolio Penguin on 3 March.
Along the way Rushkoff has coined terms that have slipped into the lexicon such as “digital natives”, “social currency” and “viral media”. He has also made several documentaries and written novels both graphic and regular; consulted for organisations from the UN to the US government and composed music with Genesis P-Orridge. In 2013 MIT named him the sixth most influential thinker in the world, sandwiched between Steven Pinker and Niall Ferguson.